Strategic communications | Public & media relations

Case Studies

Captain Black’s Seafood

Need: A small, family-owned business that wanted to build consumer awareness and market share.

Shiftpoint Solution: The owners of Captain Black’s Seafood, a small, family-owned enterprise, wanted the local public to know about their award-winning smoked salmon cheese. During a successful three-month campaign, Shiftpoint garnered four full-page feature stories with color photos in a variety of local newspapers. 

Results: Captain Black’s started being sold at two new wineries and was featured at a food exposition. Resulting from the media coverage, Captain Black's obtained a new distribution agreement with potential for nationwide distribution.

“Hiring Shiftpoint Strategies was the best marketing decision we’ve ever made.”

– Kym Black, Captain Black’s Seafood

Apex Facility Resources

Need: A growing firm lacked business to business awareness. 

Shiftpoint Solution: Following a comprehensive audit of Apex Facility Resources marketing efforts and service offerings, Shiftpoint created a media relations program. 

Results: The positive media placements allowed the company to position itself in a leadership role and as industry experts. Apex Facility Resources furthered its brand and reputation as a full-service logistics, relocation and office resource management company and, during the Shiftpoint campaign, experienced nearly 1000 percent growth.

“We had positioned our company for growth, but we were running below the radar of the broader business community. The feature article, along with a series of published bylined articles, has brought Apex Facility Resources into main stream awareness throughout the Puget Sound Region. National media attention has also resulted. We couldn’t be more pleased.”

– Marlaine McCauley, President, Apex Facility Resources

Shawn & Ted’s Meat Market

Need: Shawn & Ted’s Meat Market needed a Website that would convey its brand and speak to current and potential customers.

Shiftpoint Solution: After conducting a communications audit including personal interviews and a needs assessment, Shiftpoint created the content, layout and navigation of a Website that captures the spirit of the market’s shopping experience through photos and text. In addition, the new site provides users informational content in online recipes, cooking tips, a list of meats and condiments and answers to frequently asked questions. 

Results: The easy-to-navigate Website has become a resource for customers and has encouraged return business. Visit to see our work.

Consumer Counseling Northwest

Need: Consumer Counseling Northwest needed a strong voice and recognition for being a trustworthy source for consumer debt education and counseling.

Shiftpoint Solution: Shiftpoint Strategies conceived and implemented a strategic communications plan to raise visibility of Consumer Counseling Northwest. 

Results: During the plan’s two year execution, CCNW received more than fifteen high-profile media placements including several on-air endorsements by Connie Thompson, KOMO TV4 Consumer Reporter.

“Shiftpoint Strategies performed wonders in helping Consumer Counseling Northwest become much more visible in the Puget Sound area.  In a market flooded with for-profit competitors who have huge advertising and promotional budgets, Shiftpoint helped a true nonprofit get its story into the marketplace.  Through Shiftpoint’s efforts, Consumer Counseling Northwest has not only become a trusted resource for area consumers but is also a go-to source for regional media on issues of consumer credit, housing and bankruptcy issues.” 

- Charles Helms, CEO & Executive Director

Total Living Concept (TLC)

Need: Total Living Concept (TLC) desired public awareness of its unique, nonprofit model of service and support for people living with developmental disabilities and enhanced appreciation of its more than 100 dedicated staff. 

Shiftpoint Solution: Shiftpoint conducted an external communications audit, wrote and pitched press releases resulting in front-page and feature story coverage in local community newspapers and a column in a major daily. 

Results: The focus on the remarkable individuals living with disablities who are served by TLC brought recognition to their achievements, spotlighted members of the TLC staff, and showcased the unique ability of TLC to support independent living within the community-at-large for people living with disabilities. Due to the media coverage, staff members have a renewed pride in their organization.


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