Shiftpoint Strategies, Inc. is devoted to making our clients succeed. We understand the value of positioning and visibility. Through the use of multiple communications platforms, we strive to make our clients – their products and services – better known throughout the communities they serve. Our goal is to become every client’s most-valued communications resource.
» Shiftpoint Strategies converts public relations strategies
into compelling media coverage «
The Issue: Even though Top Ten Toys is Seattle’s largest toy store and has a unique story to share, a high percentage of people in the Seattle metro-area are unaware of this one-of-a-kind toy retailer.
Strategy: To broaden awareness, Shiftpoint Strategies was hired to develop a strategic plan and persuasive messaging and then put it all on the right track to garner media coverage.
The message to the media: “Top Ten Toys is not only Seattle’s largest toy store, it’s also maintains a unique market niche – selling classic toys that are more educational, less sexist, more multicultural, and nonviolent; toys are sourced from environmentally responsible manufacturers and many are sourced locally.”
Results: Dazzling media coverage – print publications, online, television and radio.
Shiftpoint Strategies makes it happen
Delightful example of news broadcast video:
Click image for full video link.