Shiftpoint Strategies, Inc. is devoted to making our clients succeed. We understand the value of positioning and visibility. Through the use of multiple communications platforms, we strive to make our clients – their products and services – better known throughout the communities they serve. Our goal is to become every client’s most valued communications resource.
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Below is an example of a successful news pitch for our clients: Seattle's KING 5 News Healthlink ran a story on the value of massage for people living with cancer. Between KING, KONG, and Northwest Cable News, this news feature aired six different times.
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In a very short time, Shiftpoint Strategies increased awareness of Andelcare, an in-home eldercare provider. By securing feature story coverage in the Puget Sound Business Journal, we successfully reached our core audience demographic. Monthly bylined articles published in community newspapers have increased our brand awareness and is producing new business. Because of well-prepared and well-presented awards applications, Shiftpoint has made us an award-winning company with widespread industry recognition. Shiftpoint continues to garner online and print media placements and is helping us refine our marketing messaging. Hiring Shiftpoint Strategies to join our marketing team was a great decision.
Marla Beck, President & Founder, Andelcare
Dennis Noland knows the PR industry well. In 45 years of PR and journalism writing I’ve found only a handful of PR people who are attuned to stories the media wants to write. I’d recommend Dennis Noland of Shiftpoint Strategies as a PR person who doesn’t waste editors’ time with weak stories. It is always a pleasure working with Dennis.
John Wolcott, former editor Snohomish County Business Journal
On behalf of Total Living Concept, Shiftpoint Strategies has not only garnered media coverage in multiple area publications but has also devised an outreach campaign with the Washington State Legislature. As a non-profit that depends on state funding, it was imperative that we tell our story effectively to elected officials. Our campaign has been a great success.
Lyle Romer, Ph.D., Executive Director, Total Living Concept
